Loretta Jane is your favorite flirty southern gal in the cutest little playful dress. You can imagine her sitting in the sun sipping her iced tea all while looking effortlessly cool and beautiful. She’s young, fun, and deliriously sweet. She loves looking and feeling pretty and could melt any man’s heart with her girlish charm. Amazing what us fashion lovers can get out of looking at a couple dresses, huh?
Loretta Jane is a collection of dresses and tops designed by self proclaimed “fabric snob” Kelli Malina. Kelli, graduated from Middle Tennessee State University in 2002 and got her feet wet in the fashion design world by working for a local Tennessee designer and at a luxury fabric store. Obviously, this would be where her obsession for finer fabrics weaved its way into her life. She absolutely fell in love with textiles and her website claims that “Kelli refuses to settle for anything less than the best when it comes to choosing the materials to create her designs.” The girl goes for quality or goes home.
Kellie Malina is a true up and coming designer. She hasn’t had a show in the tents at fashion week, she doesn’t have her collection in any major department store, and she just launched her line last year! Talk about a newbie! Aren’t you glad we are sharing her with you?! In an article in the Williamson Herald, Kelli talks about how hard it can be to get your name out there. “It’s really hard to convince people to take a chance on someone they’ve never heard of.” Umm, Kelli, we at Wardrobe Wire, here ya loud and clear on that! That’s why we are super glad to support this hot up and comer!
Loretta Jane can be found at boutiques in Alabama, Louisiana, New York, Tennessee, and Texas. Want to see her in your local area? Tell your favorite boutique to check her out and get her in their store! Check out her website for a complete list of boutiques and addresses.
The article in the Williamson Herald is written by Kiri Lanice Walton: http://www.williamsonherald.com/home?id=61962
